You might have seen Jason Priestley in a cameo role on How I Met Your Mother talking about his namesake doughnut, The Priestley – a chocolate timbit stuffed inside a jam-filled vanilla doughnut.
After the viral campaign that followed, Tim Hortons has hired the former 90210 star to be a celebrity judge for their upcoming contest.
Duelling Donuts has consumers invent new doughnut flavours. Eight of those suggestions will be chosen by Tim Hortons and Priestley. After it is down to the final eight, Canadians will make the final decision on which flavour earns its creator the $10,000 prize.
Contestants can enter one doughnut per day until July 21 at the Duelling Donuts site.
Can you beat The Priestley?
Written by Lindsay Barker, Contributor to Vancity Buzz. Stay in touch with Lindsay on Twitter at @lemon_buzz.