This is why we can’t have nice things, Toronto.
Amidst an extended heat wave and just as cold, icy refreshments are needed most, Toronto’s newest smoothie-selling food truck, Nude Smoothies is delaying its debut because some a**hats tagged-up their vehicle.
The plant-based company serving up smoothies and milkshakes using whole foods was set to launch this week in time for summer festivals, food events, and curbside services. The truck already had a pop-up planned at The Drake next weekend but is now unsure if they’ll make it.
When reached for comment by Daily Hive, co-owner Kelty Lewis shared that the “vandalism could set us back a couple weeks, depending on how long it takes to remove or interferes with our permit applications.”
In a post to an industry-focused Facebook group, Lewis solicited advice from fellow food truck operators and described the act of vandalism as “a brutal setback,”
My business partner Jessie Vestner and I have worked tirelessly over the last couple of years to make our dream of launching Nude Smoothies food truck come true. As with so many of you on this platform, we created this business from blood, sweat and tears.
We are two young women who have both been working multiple jobs to get this food truck of ours launched. We have taken the time to do it right. We customized our entire truck, saved money for a proper paint/vinyl job that we designed ourselves to be exactly how we wanted. It has taken a lot of work and perseverance and hard lessons to get to where we are today and we were finally in a place where we felt ready.
We were so excited to launch this week then we got hit by vandals as you can see in the pics/video. I know this is a small setback in the grand scheme of things, and I will find a way to fix it and move forward, but I am still heartbroken nevertheless.
When asked what she would say to the vandals if, given the opportunity, Lewis said she would tell them that while she doesn’t take issue with self-expression or graffiti, “what they did is a violation of our work and time and that they are ruining our “tag” that we want the community to see as ours.” She goes on to say that “Small businesses are always struggling behind the scenes and thoughtless and careless acts like this cause serious repercussions for the owners of that business.”
Despite the setback, Toronto can take solace knowing that spicy matcha mango smoothies are on the horizon.