Toronto just revealed what will quickly become the hottest photo opp in the city this winter: a massive pink Toronto sign made out of driftwood along the waterfront.
The sign is over 7-feet high and over 50-feet long and was created by driftwood artists Shore Land Arts and was created to launch The Waterfront BIA’s winter arts program.
“The Waterfront is such a cool area, it’s lovely down there and I really hope that through the sign and Ice Breakers, more people will discover this beautiful neighbourhood for themselves. We like the idea of making something out of nothing – using what is basically just firewood for most people. There’s such a connection made through art because it brings people together from different backgrounds and neighbourhoods for a good experience,” said Julie Ryan, Co-Founder, Shore Land Arts.
The sign launched today and will be on display in front of the HTO Park urban beach until spring 2018.