Toronto police have launched a pedestrian safety campaign after a spike in pedestrian deaths this year.
According to OPP Sgt. Kerry Schmidt, as of January 15, 26 people have died on provincial roads so far in 2018. This is an increase of 271% from 2017.
The weather since the start of the year has been colder than usual, and it has snowed on and off since January 1. Environment Canada frequently issues weather statements, with travel advisories for those heading on the road.
On January 11, one of the snowier days, Toronto Police Traffic Services reported 10 pedestrian and 1 cyclist struck in collisions that evening.
— Sgt Kerry Schmidt (@OPP_HSD) January 15, 2018
So on January 16, Toronto Police Service are launching pedestrian safety initiative, “Road Safety…It Starts With You.”
The campaign focuses on mid-block crossing and seniors, who are some the most vulnerable road users.
Police are urging drivers to take extra time during their commutes, especially if it’s dark and there’s snow on the ground.
As for pedestrians, police are asking those crossing the street, especially mid-block, to be visible and look first, but they do warn that “it is risky.”
Below are four videos released as part of the new campaign.