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Toronto airport removes ad because activists think it’s ‘insulting’ to cows

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DH Toronto Staff Jun 30, 2017 2:12 am 2,885

A Billy Bishop Toronto City Airport ad campaign was removed this week following a complaint from an animal rights activist.

The campaign, which in bold capital letters stated: “You’re precious cargo, not cattle,” caught the attention of Len Goldberg, who complained to the airport. The ad, according to Goldberg, was disrespectful to cows.

Len Goldberg/Facebook

It’s not clear how long the posters were up before they were taken down. In his post, Goldberg also added the PortsToronto response, confirming the removal was to take place and that the ad campaign would be cancelled.

“We agree animals should be treated humanely and with respect,” said PortsToronto Communications in its response. “We have discussed this matter with Nieuport and they have agreed to remove the poster in question immediately and cancel that component of the campaign.”

billy bishop

Len Goldberg/Facebook

And while Goldberg was praised by some, others weren’t as kind.

“Know that I’ll be buying an extra $50 worth of meat to protest your stupidity,” said one Facebook user. While another wrote to Goldberg that “cows can’t read.”

Len Goldberg/Facebook

Guess you could say, there’s been beef here.

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DH Toronto Staff

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