If you could describe the counter-culture hipster movement in two words, what would they be?
Well, a quirky pin company called ‘Super Basic‘ launched in July 2017, in response to this movement, gently mocking it for its exclusivity. Fast-forward seven months, and the brand is still going strong, shipping to over 60 cities in eight countries.
Super Basic proudly embraces and celebrates commonality with a series of wild wearable pins. And they’ve designed one specifically for medicinal cannabis advocates – the Mary Jane Pill.
This pin is part of the brand’s 420 Stuff collection and its aim is to help eliminate the stigmas long associated with marijuana. With a two-tone design and the cannabis plant in gold, the pin subtly touts a prideful attitude.
Created by Montreal-born art director gone rogue (who wishes to remain anonymous, weird, and super basic), Super Basic launched with a collection called Butt Stuff which garnered an unexpected global response.
People from London, NYC, LA, and as far as Sydney, fell in love with the bold brand and maybe you will, too.