Channels
× Select City
×
×
×
Business, News

Mountain Equipment Co-op named most trusted brand in Canada

F502f7908ba095fe2659859b7d60ec54?s=96&d=mm&r=g
Daily Hive Staff May 16, 2017 6:03 am 1,980

Mountain Equipment Co-op (MEC) has been named the most trusted brand in Canada, by the University of Victoria’s Peter B. Gustavson School of Business.

The Gustavson Brand Trust Index measures the relationship between brand and performance, social equity, and trust and advocacy for brands in Canada.

The Index used a statistically representative sample of 6,560 consumers to rate 294 Canadian companies and brands.

The Canadian Automobile Association (CAA) and Costco Wholesale came in second and third place, respectively.

“Trust plays a vital role in our community, economy and collective mindset as Canadians,” says Saul Klein, dean of the Gustavson School of Business in a release. “We have witnessed several breakdowns in trust over the past year, which we see reflected in our recover from missteps.”

Canada’s Top Most Trusted Brands for 2017:

  1. MEC
  2. CAA
  3. Costco Wholesale
  4. Fairmont Hotels & Resorts
  5. IKEA
  6. Chapters/ Indigo
  7. President’s Choice
  8. Interac
  9. Cirque do Soleil
  10. WestJet
See also
Dh newsletter logo

Get direct access to our top weekly content, contests, and perks.


F502f7908ba095fe2659859b7d60ec54?s=96&d=mm&r=g
Daily Hive Staff
Launched on June 1, 2016, Daily Hive is the evolution of Vancity Buzz and is now in Vancouver, Calgary, Toronto, and Montreal.

© 2018 Buzz Connected Media Inc.