Instagram just added a brand new feature that’s going to remind you A LOT (like, how-is-this-not-a-law-suit a lot) of Snapchat.
If you’ve ever used Snapchat you’ll be familiar with their ‘Stories’ feature. You know, the whole, this-is-what-I’ve-been-doing in video format that disappears every 24hrs. You can write text on it, draw things, put stickers on it, etc.
Well, now you can do that on Instagram too.
And they’re not even pretending it’s not the same. Seriously, it’s called ‘Instagram Stories’.
Announced in a blog post today, Instagram says about Stories that it’s “a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.”
And guess what? They disappear after 24hrs. (We told you it was going to sound familiar.)
You’ll find people’s Stories at the top of your feed, and you’ll be able to see who’s watched them. You can also hide your story from anyone you don’t want to be able to see it (even if you have a public account setting). If you have a private account setting your Stories will only be available to your followers.
Photos and videos from your friends and everyone you follow will now be available throughout the day alongside the regular feed of photos. Tap to skip through someone’s Story, swipe to go to the next person’s Story in your feed. To add your own new Story you’ll find a small + in a circle in the top left corner of your Instagram app. Just tap it and begin.
Stories has the potential to fundamentally change the way people use Instagram. For a generation who may have just missed the Snapchat boat and think it’s only for ‘kids’, it makes constant daily interaction and uploading even easier on a platform they already don’t find intimidating. Given that Instagram is owned by Facebook, it also makes posting your Stories across your own network incredibly easy.
Look out everyone, Zuckerberg is coming for you. And he doesn’t care if you know it.
story move now, Snapchat.