This class is for graduates of Camp Tech's Social Media Basics class, or those who already have a start on social media. Now that your Facebook business page and Twitter profiles are set up, we will focus on social media marketing strategy through the examination of real business case studies. You will learn how to write content that's appropriate for your brand, use scheduling tools to make your life easier, and discover how to run a successful social media campaign (like a contest or other promotion) from start to finish. We'll also touch on social media metrics and analytics, so you can quantifiably measure your efforts. After attending this class, you will have a much better understanding of Facebook and Twitter best practices for your business.