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Casper announces Canadian expansion plans including new headquarters in Toronto

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Ainsley Smith Apr 17, 2018 9:20 am 181

Casper hit the sleep industry in 2014 with its outrageously comfortable (and affordable) mattresses.

The online mattress start-up has since launched retail stores in the US, with its suite of design-driven products.

Casper

One of Casper’s recently launched US retail locations

In response to the overwhelming demand, Casper has just revealed its Canadian expansion plans with the launch of a multi-province retail fleet and its first Canadian headquarters in Toronto.

The Canadian expansion would create more than 75 new jobs across the country.

We’ve seen tremendous success in Canada with three years of triple-digit growth,” said Philip Krim, co-founder and CEO, Casper.

“Investing further in the market and expanding our local presence will enable us to bring better sleep to even more Canadians across the country.”

Casper

One of Casper’s recently launched US retail locations

The first of Casper’s Canadian retail shops, which the company says is a reimagining of the sleep-shopping experience, will open next month in Toronto.

Here, shoppers are invited to not only check out the company’s mattresses, pillows, and bedding but also test them out for themselves before they purchase in-store to carry out or have their new bed delivered directly to their doorsteps.

But this isn’t Casper’s first major foray into Canada, as the brand became the official “sleep partner” of the Toronto Maple Leafs last fall, in addition to forging a partnership with Canadian retailer Indigo.

As one of the fastest growing consumer brands of all time, Casper’s total global revenue since its inception has grown to more than $600 million.

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Ainsley Smith
Ainsley is a Staff Writer at Daily Hive. She's a former Vancouverite turned Torontonian who is passionate about avocado toast, aesthetics, and avocado toast aesthetics. Story idea? E-mail me at [email protected]

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