As if bypassing a commute on the TTC isn’t reward enough, Biko is a newly launched app that sweetens the deal of cycling with a point system redeemable for discounts and freebies at local Toronto businesses.
The app is free to download and once installed tracks movement through GPS to award one digital reward point (called a “biko”) for every kilometre traveled.
“We are thrilled to launch in Toronto and join the city’s efforts in growing its cycling network,” says Emilio Pombo, Co-Founder of Biko in a press release. “Incentivizing cycling through rewards can help reduce Toronto’s carbon emissions, and we have the data to prove it. By choosing to ride their bicycles, our users have collectively reduced carbon emissions by 2,608 tonnes globally.”
Biko is the brainchild of Colombian entrepreneurs Enrique Cuellar, Emilio Pombo and Tomas Bleier who launched in 2015 and have since expanded into five cities within Colombia, Mexico, and now Canada (including Vancouver and Toronto).
Among the Toronto partners offering incentives to cycle through Biko are a variety of restaurants, cafes, fitness studios and cycling retailers.