The Imperative, launching this Friday, December 16 in Toronto, will be Canada’s first all vegan retail concept.
Situated in Parkdale, the shop will be the source for highly curated vegan clothing, shoes, bags, and beauty products that “don’t sacrifice style for ethics.”
It’s the newest project from ecorazzi.com, the same unapologetic vegans behind Toronto’s Doomie’s and the Vegan Food & Drink Festival.
In store, and in time for the peak holiday shopping season, expect to find a range of animal-free products including winter coats, designer bags, makeup, and gifts.
“We believe that veganism is a moral imperative and that the next generation is eager to shop with that in mind,” says owner Hellenic Vincent De Paul. “We are excited to show Toronto the incredible variety and style of vegan products available to them…”
Did I mention there’s a shoe room? That’s right, a whole room devoted to cruelty-free footwear.
The Imperative
Address: 1332 Queen Street West
Instagram: @theveganimperative