The east end of Ste. Catherine Street is missing something that’s been there since 1930 as the iconic, vertical Archambault sign has been taken down.
The landmark sign has graced the corner of Berri and Ste. Catherine for 88 years, since Edmond Archambault cosntructed the seven-storey building to house the music store that he founded in 1896.
The store’s lease came to an end and Québecor, the province’s media giant that owns the building, wanted the sign removed. The store has moved next door and the former home, “maison Archambault,” is now home to Québecor’s radio station, QUB.
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Only a smaller version of the Archambault sign remains on the corner of Labelle Street.
A statement from Québecor says it never intended for the historic sign to be taken down.
Quebecor reacts to removal of Archambault sign by Renaud-Bray pic.twitter.com/rB3ZeUEIS3
— Québecor (@Quebecor) November 26, 2018
Québecor claimed it wanted the sign to be moved over to the music store’s new entrance to avoid confusing clients.
The Archambault chain currently has 15 locations around Quebec.
© Groupe Archambault inc., © Héritage Montréal
Montreal Mayor Valérie Plante says that the Ville-Marie borough has possession of the sign and said they are currently decideding where and when to find it a new home.
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