While it seems like Ontarians weren’t big fans of the Ontario Cannabis Store’s new name and logo, its price tag isn’t going to make us like it any better.
According to the LCBO, advertising agency Leo Burnett was selected to support the development of a “brand identity” for the cannabis agency.
And overall, the LCBO says that it estimates the total cost of all brand and marketing to be approximately $650,000.
“The development of the brand name and logo was guided by the government priorities of restricting access to youth, protecting public health and addressing the illegal market,” said the LCBO in an emailed statement to Daily Hive. “The name conveys a safe, simple, open and approachable environment for consumers in a clear and easily understood manner.”
The LCBO adds that the name and logo are “only one piece of the overall work from Leo Burnett, which included the development of the overall brand strategy, brand guidelines and, eventually, the development of the logo and brand name.”