Cannabis Wise has announced its strategic partnership with Vancouver-based Victory Square Technologies on Thursday, May 24.
The purpose of the partnership is to “unlock new potential and opportunities for the Cannabis Wise program,” says Barinder Rasode, co-founder of Cannabis Wise and CEO of NICHE. “Their commitment to excellence will help us achieve our goals of creating a trusted brand and setting the global standard for cannabis quality.”
Canada’s first national cannabis certification program, Cannabis Wise, was launched earlier this year with the help of The National Institute for Cannabis Health and Education (NICHE).
“The voluntary program is designed to promote quality assurance and drive continual improvement in the cannabis industry. The seal will let Canadian consumers know with certainty that products not only meet Health Canada’s strict safety standards, but are also produced with the highest grade of quality,” the company said in a press release today.
“Our partnership with Victory Square is a natural fit because they are leaders in innovation. Their team is recognized around the world for driving influence and fostering growth.”
Victory Square CEO Shafin Diamond Tejani noted their new partner’s focus on quality assurance. “Ensuring that product quality is of the utmost priority will help Canada remain a global leader in the cannabis sector. This will not only benefit Canadian consumers, it has the potential to impact the global market in a significant way.”
The Cannabis Wise certification is designed to complement the existing regulatory system, and “indicates to the public which specific flowers have been grown, processed, and cured to meet the traditional quality standards expected by the experienced consumer.”