Calgarians came out to support humanitarian organization CARE, Canada’s Walk in Her Shoes campaign on Sunday. The week-long challenge kicked off at the Calgary Zoo with 500 participants and raised more than $70,000.
The campaign aims to raise awareness about gender inequality worldwide. Participants pledge to walk 10,000 steps a day to represent the lengths some women and girls must walk in developing countries to access clean water or food.
Funds raised from the campaign will be matched 13-to-1 by the Canadian government and will be donated to the Tanzania Tobora Adolescent and Safe Motherhood Project in rural Tanzania. Purchasing vehicles for a maternal health program and providing basic every day necessities are what the funds will go towards.
CARE is hoping to raise $1 million in fundraising support for women and girls in the developing world.