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IKEA using Twitter-powered vending machines to reward shoppers

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DH Calgary Staff Aug 22, 2015 3:46 pm

IKEA Canada is celebrating the arrival of the 2016 catalogue by encouraging customers to “Grab Life by the Catalogue”.

The new campaign will see the arrival of mobile social vending machines at IKEA stores across Canada that will reward customers with giveaways, like gift cards, food vouchers and prizes, all for just a Tweet.

All IKEA Canada stores, during the last two weeks in August, will install the social vending machines. The push of a button on the machine will give each user a unique #PIN number that when tweeted to @IKEACanada with #GrabLifeByTheCatalogue, will generate a variety of prizes, including the opportunity to win a special grand prize.

“[W]e hope to excite our customers about the new 2016 IKEA Catalogue and inspire them to turn their dream home décor projects into reality,” said Stefan Sjostrand, President of IKEA Canada.

IKEA Calgary Social Vending Machine

When: Saturday, August 22 from 10 a.m. to 9 p.m. and Sunday, August 23 from 10 a.m. to 6 p.m.

Where: IKEA Calgary- 8000 11 St SE, Calgary


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DH Calgary Staff
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