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H&M announces new collaboration with Kenzo

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DH Calgary Staff May 27, 2016 7:00 am

H&M has announced they’re teaming up with Parisian fashion house Kenzo for a new collection launching November 3.

This collection follows the launch of Balmain x H&M last fall, where eager fashion fans lined up around the block on Granville Street to get their hands on the collection.

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Since creative directors Carol Lim and Humberto Leon joined Kenzo in 2011, the brand became known for bold colours, vivid prints, and creative digital campaigns.

Lim says the decision to collaborate with H&M was an easy one to make.

”We were really excited. Obviously, we’re the latest in a line of a lot of incredible people. We were like, ‘We’re in great company!’” She said in H&M Magazine.

Kenzo was first launched in 1972 by Japanese fashion designer Kenzo Takada. He was the brand’s creative director until 1999, with Antonio Marras taking over in 2003.

“With this collaboration with H&M we want to think big, push the boundaries, and bring the new energy of Kenzo to everyone around the world,” says Lim and Leon. In the Twitter-verse, excitement seems to be ramping up already:

 

A video posted to YouTube gives fashionistas a sneak preview of what to expect from the collaboration: bold hues and off-beat creativity.

[youtube id=”ndKV3ySA4ms”]


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DH Calgary Staff
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